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The Lucky Shopping Manual: Building and Improving Your Wardrobe Piece by Piece
Dutton / Signet (
November, 2003 )
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You cant help but smile every time you read this book.  |
The Shopping Basket is a well written, humourous and intelligently written book, that a child cant help but return to time and time again to read with amusement awe and admiration for a fellow peer.Steven is asked to run a simple errand by his mother. It invloves a trip to the local corner shop but on the way home... Steven meets a rich and varied range of animals demanding his shopping with menaces. After cunningly dealing with each animal in turn, he arrives home, but where his efforts appreciated?
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INTERNATIONAL BEST SELLER - BUY THIS! |
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It is true..... you cant put a price on knowledge! This book is filled with thorough observations of shoppers and their habits within a retail environment; Paco and his team will amaze you with the depth of their research and even make you see retailing in a whole new light - their observations of human behaviour will make you smile; this is nothing like youll ever read in retailing - its fun, informative and absolutely enlightening! Buy it.... I assure you, youll not regret it!!
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Interesting, but what about ethics?  |
I found this an interesting read; it shows you how much thought goes into making you buy something and how obvious things can be easily missed.My big problem with this book, though, was the complete moral and ethical vacuum in which it is written. By this I dont mean the tricks retailers can use to get you to buy more than you mean to; if youre stupid enough to be sucked into impulse shopping, thats your own lookout. What I do mean is the way in which there is no examination of the idea that conspicuous, continuous consumption is a Good Thing. The part where he demonstrates how a shirt that is produced for $3 in Sri Lanka sells in the USA for $37 is held up as merely "good marketing"; there is no discussion of how this practice is actually exploitative. Ditto his unceasing praise of the predatory Wal-Mart. The most ridiculous claim must be that shopping was the first feminist statement - incredible. On the whole, its an interesting, worthwhile read, if only to know ones enemy!
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